How To Host A Holiday Concert in 2024

How To Host A Holiday Concert

So, you’re thinking of throwing a holiday concert to send off 2024? Whether it’s a cozy house show to bring friends and family together, a lively brewery aiming to attract a fresh crowd of music lovers, a community center rallying neighbours for festive cheer, or a bustling café creating a warm experience for regulars, live music is the perfect holiday touch. 🥰 The season practically begs for it—twinkling lights, familiar tunes, and a crowd ready to make lasting memories.

Whether it’s your first time hosting or you’re a seasoned pro, this is your moment to create an unforgettable holiday show that will become a tradition.


Find an Artist Who’ll Bring the Holiday Vibes 🎤

The right artist can set the tone and draw a crowd. For venues like breweries, cafés, and galleries, a perfectly suited performer can bring in new customers and keep regulars coming back.

Head to Side Door’s connect page to browse thousands of artists, or save time and let them come to you! By creating a Show Call, you can specify exactly what you’re looking for and receive booking requests from suitable acts. Here's a few quick tips:

  • When browsing artist Show Calls, use keywords like “holiday,” “folk rock,” or “jazz” to narrow your search.

  • When creating your own Show Call, be detailed! If you want a holiday classic, mention it.


Rally Your Holiday Crowd & Promote Like a Pro 🎉📣

The holidays are the perfect time to bring people together, and promoting your concert is a great way to also promote your space. With friends and family back in town, everyone’s looking for something festive to enjoy. Start spreading the word early to lock in those ticket sales and watch the excitement build.

  • Use keywords like “holiday concert [City]” in your show’s title and description to improve visibility on search engines.

  • To give your guests an extra incentive, consider offering a giveaway—like a free coffee at your café—for the first 10 ticket buyers. This will help promote your business and bring more people through your doors.

Promotion made easy: we have FREE Canva templates to help you quickly create posters and social media graphics. Share them online, text them to friends, and post them in local groups to spread the word.


Make It Memorable with Holiday Touches 🎁

Live music sets the stage, but adding those special holiday touches will make your event unforgettable—and give your business a boost. Set up a cozy photo corner or a meet-and-greet with the artist to create great opportunities for user-generated content. When concert-goers post their pictures at your venue and tag your business, it’s FREE promotion that gets more eyes on you!

These moments will enhance the concert experience while also building your online presence and driving traffic to your social media pages.


Ready to Get Started?

With the right artist, a festive atmosphere, and a crowd eager to create lasting memories, your holiday concert will be the talk of the town. Let Side Door help bring your vision to life and make this holiday season your most successful yet.

 

 
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Side Door Promotion: How It Works and How to Make the Most of It