Promoting a concert doesn’t have to feel overwhelming. Whether it’s your first show or you’re a seasoned host, having the right tools and strategies can make all the difference in selling out your event.

From eye-catching visuals to effective social media strategies, we’ve packed this guide with everything you need to attract an audience and create buzz around your show.

Inside, you’ll learn:

• How to plan and schedule your promotions with a social content calendar

• The power of repurposing content—turn one newsletter into posts, stories, and more

• Easy-to-use editable templates for posts, stories, and print materials

• Tips for crafting posts that engage your audience and boost ticket sales

• Ways to connect with your community and create long-lasting relationships

• How to use every touchpoint to build momentum and excitement

Whether you’re hosting in a café, art gallery, or bustling community space, this guide is packed with actionable advice to help you fill your space with music and people.