Welcome to Side Door News
From exclusive artist interviews and festival spotlights to platform updates and insider tips for the independent music scene, this is where we share what’s new, what’s working, and what’s next. Tune into The Side Door Sitdown podcast for artist stories, booking tips, and behind-the-scenes chats. New episodes drop regularly—subscribe wherever you listen.
How Eric Kane Booked His Own Tour as an Independent Musician
Independent artist Eric Kane shares exactly how he self-booked his Leave It All Behind tour across Western Canada — no booking agent, no manager, just strategy, hustle, and heart. Eric walks us through the tools he used, how he reached out to venues (even ones that had never hosted music before), and how he promoted and sold out his tour.
How This Musician Sold Out His First Headline Show
How to promote your first concert: A real case study with the artist BASYL.
How To Get Help With Concert Promotion in 2025
In this post, we’ll show you how to use our resources effectively and set realistic expectations for how our promotion can help with ticket sales.
Promote Your 2025 Concert Easily with Free Templates
Getting the word out about your show is crucial for filling those seats. At Side Door, we've got you covered with FREE customizable templates to make it super easy to design print posters, social media posts and stories.
Complete Guide: How to Promote Your Show, Concert, or Event
The road to a successful event is paved with effective marketing strategies to promote your concert. Whether you're an artist or host, we've got you covered with these essential tips to sell more tickets.
11 Tips for Hosting a DIY Live Performance
Have you ever thought about bringing live music into your space? Whether you have a great living room, commercial space or public space to offer, opening up your space as a stage is a delightful experience, waiting to happen.
How to Get Gigs: The Ultimate Guide to Publishing a Show Call
Meet Mat Kahansky, the Bookings Lead at Side Door, who has successfully booked around 1,000 shows. Get valuable insights from Mat on the effective strategy of publishing a Show Call to secure more gigs.
6 Easy Ways to Promote your Show & Pack the House
Congrats, you created a show call and connected with a rad artist, and you’re going to host a show! Whether this performance is happening in an art space, cafe, or backyard, it can feel intimidating to sell tickets.
We’ve got some pro tips to help you pack the house.